Join Me This Year to TRANSFORM YOUR BUSINESS O.W.W.L. Certification and Training Program


Ontological Weight Loss (O.W.L.): Your Once-in-a-Lifetime Solution
Certification and Training Program

Transform your business, yourself, and your clients into something extraordinary.

Listen as Janis explains what the program is about and
why she was passionate about creating it just for you

(Please ignore reference to any dates mentioned in this audio.)

Why most weight loss programs DO NOT work?

Most weight loss programs are facilitative; they tell you how and what to do. They focus on diet and exercise, giving you a plan of action, tools, and structures to support the weight loss. This is “old school” thought. Most people who lose weight on facilitative weight loss programs cannot release all their weight, or they shed some weight and then regain it, or they regain more because they have not identified the core reasons that they gained weight in the first place. If they lose weight through surgery, they might even shift food addiction to another compulsion, such as shopping, alcohol, or gambling. Willpower is not the answer!

Why the O.W.L. Weight Loss Certification Program works?

The missing component is Ontological Weight Loss (O.W.L.), which represents the third leg of a three-legged stool, along with nutrition and movement. Without this third leg, the stool falls over. Ontological Weight Loss combines the “how and what to do” with the mental/emotional components. O.W.L. includes identifying and shifting internal sabotage patterns, both conscious and subconscious, in order to Lose Weight for Life. The O.W.L. Weight Loss Program works because we address the whole person, not just the physical body.

What does “ontological” mean?

The word “ontology” is the science or the study of being. Being includes unconscious or conscious default patterns, perspectives, beliefs, and sabotages. The O.W.L. programs are a combination of facilitative and ontological coaching, which provide the most effective and lasting results. Facilitative coaching includes process and practice, proven step-by step action plan and techniques. Ontological (mindset) coaching addresses the unconscious or conscious default patterns which hinder, block, or otherwise sabotage permanent weight loss. Ontological coaching identifies and replaces old, unproductive behaviors and perspectives with new, effective strategies to move forward powerfully. It also includes the integration of the whole self: body, mind, heart, and spirit. It’s about discovering what’s in the way of being fully engaged and empowered as a way of life.

DinahI want to acknowledge Janis Pullen for being a freaking AWESOME coach! After being in someone else’s group programs for 2.5 years alongside Janis, I chose to work with Janis for private coaching. I’m glad I did. She was my champion, my mirror and role model for exceptional coaching and she supported me in achieving both my income and life goals. Specifically, she was an impeccably insightful listener, patient yet interruptive when necessary, and she lavished me with the kind of acknowledgement that helped me “own” my power and gifts. I can honestly say I came away from my time with Janis a far better coach myself, certain I would never go back to the way things were pre-Janis (overworked and under-joyed), and following my heart’s desire to serve the world in a way that makes me sing.

Thank you, Janis!
— Dinah Snow, Success and Leadership Coach,
President, International Coach Federation – Colorado, 2015


lisa_banda11513In the O.W.L. Coach Certification & Training Program I have learned how to start a weight loss business, including the ontological (unconscious mindset) information, marketing, branding, tracking potential and current clients and much more. I feel confident about my new weight loss coaching business and am grateful to Janis for this certification course!

~Lisa Orick-Martinez, PhD, Albuquerque, NM
Weight Loss/Lifestyle Change Coach at Weight Loss for Life


lisa_banda11513“Janis believed in us before we believed in ourselves. After we each dropped more than 40 pounds through her Ontological Weight Loss Program, Janis helped us break through our sabotages and overcome our fears in becoming weight loss coaches. We are now coaching our own clients and growing our new business! Thank you Janis!”

Brian and Margie Campbell, O. W. L. Weight Loss Graduates and Certified O. W. L. Weight Loss Coaches


This certification program is for you if any of these apply…
  • You are in the fields of health, fitness, nutrition, wellness, or weight loss
  • You are a physician, nurse, chiropractor, holistic healer, fitness trainer, dietician, or other professional who wants to helps people lose weight and keep it off for life
  • You want to increase your clients’ success rate in health, fitness, or wellness
  • You want your weight loss clients to be able to stick to their program
  • You want your weight loss clients to be able to keep the weight off forever
  • You know there is more to weight loss than diet and exercise
  • You want to learn the missing components so you can help others or yourself
  • You would like another stream of income either now or in the future as an O.W.L. coach
  • You would like to expand your expertise
  • You or your family would like to get fit and healthy
  • You would like to continue your own weight loss journey powerfully and permanently



Are You Ready!

If one or more of these describes you and you are ready to take the next step, and schedule a complimentary call with Janis, click here:


JeaninneI have been working with Janis over the past 7 years, first as a life coach which evolved into a business coach and now as an Ontological Weight Loss Coach in training. When I first started this journey of being an Ontological Weight Loss Coach I had no idea what was in store for me and how it would impact my life and the lives of my clients – present and future. As I have gone through the training it has challenged me and changed my life. I now realize the incredible benefits of the program and how amazingly it will work for anyone regardless of their shape, size, & age – male or female, as long as they are committed to their health and well being and are willing to work the program. (I’m not just talking about weight issues.) The results I have gleaned from working with Janis are: the home of my dreams, attracting my ideal clients, writing and publishing my first book with more to come, creating several businesses with my latest being S.O.A.R. (Shedding Obstacles Achieving Results) for Life, manifesting over $85,000 in income this past year and loving the skin I’m in. I love who I am.

The results for working with Janis can be anything you imagine. It will show up as healthier relationships with yourself and others. You will have a more defined and clearer picture of your present which will carry through to your future as you attract and create the body, lifestyle, career, income and financials of your dreams. You will have more self confidence and self worth in addition to more love, appreciation and acceptance of yourself as you learn how to celebrate you and what you bring to this planet.

With this kind of outcome why wouldn’t everyone work with Janis? The results and impact is far reaching and achieving.

~Jeaninne Grayson, Albuquerque, NM
Coach, CEO and Founder of S.O.A.R. for Life and Ananda Yoga & More


What is the significance of the OWL in the symbol of this program?

owlIn addition to being the acronym for Ontological Weight Loss, the owl represents a powerful metaphor with multilevel significance for weight loss. Like owls, graduates become wise and strong, fearless and competent. Just as owls soar proudly, silently, and freely, over land and sea, above it all, O.W.L. graduates learn to rise above what used to deflate them or bring them down. Owls know what they want and get it, and our graduates learn to do the same. Owls are believed to have great healing powers. They have acute vision and hearing and can adjust in an instant from a telescopic to microscopic focus. Their eyes are specially adapted to detect subtle movements. Similarly, O.W.L. Program graduates explore and hear what is (and is not) being said; they see clearly, even in the shadows. Graduates heal; they develop their inner wisdom. They uncover the secrets to maintaining ideal weight forever. O.W.L. graduates learn and teach others to soar gracefully and freely in their lives without the noise of chaos and negative self talk. They learn and teach others to refine their confidence, self- esteem, and courage. Like the owl, our graduates soar with freedom.

Let me tell you a bit more about the Ontological Weight Loss (O.W.L.) Certification & Training Program

The O.W.L. Program is a transformational coaching program in which participants discover their nine sabotage patterns and replace them with empowering insights, beliefs, and habits. These include new ways of relating to themselves, others, circumstances, food, and movement. The O.W.L. Certification and Training program includes content for the clients, teaching you to coach each sabotage pattern, as well as well as training to teach, coach, and support your clients. This will program will not only teach you how to transform your clients’ lives, but it will also teach you how to transform your business. In this program, I bring my years of study, expertise, experience, and compassion in both areas of weight and business.

Meet Janis, Your Executive Mastery Weight Loss Coach and Partner Through the Program:

Uploaded : slide3Janis Charlton Pullen, Executive Mastery Business and Life Coach, Certified Money Coach, and retired C.P.A., has taught hundreds of people to grow their businesses and flourish in life through her roles as ontological and facilitative coach, C.P.A., college instructor, and senior sales director, trainer, and top recruiter with an international corporation.

Janis empowers and leads professionals to triumph in their physical and financial fitness, including weight, wealth, and leadership. Releasing 50 pounds in the 1990’s and being self-supporting for decades, Janis is passionate about helping people uncover their magnificence. She has grown several profitable businesses herself, including a 6-figure coaching business in which she teaches and trains others to build profitable, rewarding businesses for themselves.

Janis works with people who are committed to both personal and business success, including executives and entrepreneurs who struggle with feeling stuck, stressed, overwhelmed, or overweight, so that they can clean up their money issues, leverage their time, and shed their financial or physical weight in order to have healthy, balanced, and abundant lives. Janis created and coaches the Weight of Money Breakthrough Programs, the ABC’s of Success in Business, the O.W.L. Weight Loss Programs, the O.W.L. Weight Loss Training & Certification Programs, the Keep It Off Club, and various other private and group coaching programs. She is a speaker, trainer, and published author.

“I support extraordinary individuals and businesses who are dedicated to creating
incredible results and who are willing to reinvent themselves in order to do so.”

Passionate about teaching physical, mental, emotional, and spiritual fitness, Janis is an expert in making complex or emotional subjects simple and straightforward. She supports people in getting to the root cause of their issues, resulting in lasting change rather than a temporary fix.

Janis combines ontological (mindset) and facilitative (process) coaching techniques in order to create powerful and lasting results. She created the O.W.L. programs after dropping 50 pounds herself and keeping it off since the early 1990s. Her coaching and training experience expands international, national, regional, and local markets and includes individual, group, and corporate clients.

Janis is a dynamic speaker, talented trainer, and published author. She brings with her joy, compassion, serenity, and grace along with courage and leadership.


The O.W.L. mission is to provide a once-in-a-lifetime program for people who have struggled and suffered with weight issues, so that they can live their lives with exponentially expanded joy and freedom.

We train coaches and weight loss professionals to build highly successful businesses, to be and to grow themselves as powerful coaches, and to teach their clients to love and respect themselves while dropping weight permanently and living the life of their dreams.


Our program transforms every participant to thrive with grace, ease, confidence, and fun in a body they love. Each participant receives inspiration, insights, support, tools, techniques, and a shift in the relationship to themselves, others, and reality. Each participant will complete the course and meet his/her desired results, including self-love, self-respect, peace of mind, joy, expanded health, vitality, energy, as well as weight loss.


I highly recommend Janis Pullen as a weight loss expert who can help you make the lasting changes that can only be made by addressing the root of your problem.

~Dr. Ruben Ramirez, Chiropractor
Ramirez Chiropractic: A Spinal Health and Movement Center


Benefits of the O.W.L. Certification and Training Program©:
  • Business in a box (materials, marketing, pricing, branding, and a plan of action)
  • Marketable content that sells itself
  • Get clients while in training; phenomenal income in first 90 days
  • Step into power as a coach; in-depth coach training
  • Become fully certified in 4 short months
  • Ability to utilize the materials immediately while completing the certification process
  • Proven systems, training, and tools produce guaranteed and lasting results for your clients
  • Alternate or additional stream of income for those in the health, fitness, wellness, dietary, medical, or coaching fields
  • Relationship between weight and money
  • Ability to show clients how weight affects their income
  • Sustained success with weight loss clients attracts more clients and more referrals
  • Unique, exclusive information – no other program has access to this material
  • Provides the missing component along with nutrition and exercise that traditional weight loss programs don’t address
  • Ability to add advanced ontological packages to your existing program
  • Increased credibility, confidence, and ability to raise prices
  • Deeper understanding of clients and their struggles with ability to offer solutions that work
  • Overcome the mistakes or difficulties weight loss advocates have if they have never had weight issues themselves , which puts a wedge between themselves and their clients
  • Improvement in your clients’ entire life, since how we do one thing is how we do everything!
  • Knowledge of sabotage patterns helps you shift to empowerment in areas of your own life too!
  • Flexibility to utilize segments of this material (mix and match) or all of it as a signature system
  • Easy integration with all other weight loss programs
  • Enhanced credentials
  • One private platinum client will recoup your investment


You Know it’s Time!

If one or more of these describes you and you are ready to take the next step, and schedule a complimentary call with Janis, click here:


kristenowens2testI enrolled in the O.W.L. Coach Certification & Training Program because, as a holistic nutritionist, I am already offering the facilitative portion of weight loss (food and movement). I know that the emotional side of weight loss is, I believe, the most important part of the process.

I found it very exciting to experience in the clients I enrolled within the program (one enrolled even before I started the program!) the transformations they saw in their weight and also in other areas of their life. How you do weight is how you do everything! These sabotage patterns really do work in every area of life: money, weight, health, relationships.

I was enrolled to learn how I can service my clients in a bigger way, but I also got value for myself. I was able to apply these tools into my own life even though weight is not a concern they shifted my thinking and how I see myself.

If you are thinking of whether you should enroll, I will make it easy for you…just do it! You will benefit more ways than just one. For you to be a fantastic coach you must transform yourself first! That will just happen and will be fun and easy at same time.

~Kristen Owens, Ontario, Canada
Holistic Nutritionist


Features of this Program:
  • Masterful coaching skills, tools, and techniques, both ontological and facilitative, personally taught by Janis Pullen, creator of O.W.L. and a highly-trained, experienced executive mastery coach who has struggled and triumphed with weight issues herself
  • Weekly 55-minute telephone training calls from the comfort of your home or office
  • Four Month Program
  • Calls recorded for your convenience, listen in the comfort of your home or office
  • Live telephone, audio, and video training components
  • Done-for-you instructor agendas, call formats, content, and outlines
  • Done-for-you client handouts, templates, assignments, menus, and practice exercises
  • Ontological and facilitative coaching tools & techniques so that you will know how to coach clients to success, even if they are stuck or discouraged
  • Business-building training, including how to attract, enroll, and register clients
  • In-depth training on the nine sabotage patterns which I distinguished along with their remedies
  • Knowledge of the subconscious process as well as the conscious – how clients get off track and what to do about it
  • Proven formulas and content
  • Obtain What On Earth Am I Going to Eat Today? for clients at wholesale prices
  • Obtain the Companion Journal for clients at wholesale prices
  • Both one-on-one coaching and group coaching methodologies
  • Annual licensing

Bonuses valued at over $6,300.00

  • Kick start to creating income Lose Weight for Life Breakthrough Session (valued at $497.00)
  • Keep It Off Club* training calls for yourself during your program (valued at $445.50)
  • Six gift memberships in the Keep It Off Club* for your clients (valued at $ 3,564.00)
  • Components of the “ABC’s of Success in Business and the “Weight of Money” programs including Pricing, Customized Strategic Design Plan, and Personal Power Base components (valued at $1,000.00)
  • Branding training call with marketing and branding expert Becky Benes (valued at $397.00)
  • First-year licensing included (valued at $397.00)

*The Keep It Off Club* helps clients maintain their weight loss permanently. It consists of monthly training calls, monthly Q & A calls, and access to a 24/7 online forum for support requests, celebrating successes, sharing ideas, etc.


You Know it’s Time!

If you are ready to start enjoying these benefits now, then schedule a complimentary call with Janis…


Deb before & AfterOne of the most important results O.W.L. has produced for me in addition to weight loss has been an incredible confidence when it comes to my professional life. When I first started my business, I felt frumpy; and wanted to hide out where no one could see me because I felt so overweight. I hid behind my desk, behind my baggy clothes and by being quiet, not seeking the clients I knew I needed for my business to succeed. After entering O.W.L., I began to see how eating and weight gain were part of my hiding out as well. The holistic approach the O.W.L. Program affected not just weight, but my whole essence, and resulted in me feeling strong, confident and owning my strengths and abilities – and that has meant a huge increase in clients and income.
~Debra Gilroy, PhD, Wellfleet, MA

Our program teaches coaches the O.W.L. signature system and how to step up powerfully, so that they can serve people worldwide while enjoying fulfilling, successful coaching practices and extraordinary income and results.

norahJanis is one of the most powerful coaches I know and has had incredible success with her O.W.L. program. Women actually lose weight and keep it off, not to mention all of the myriad of other benefits and breakthroughs they have.

Norah Edelstein, Topanga, CA, Ontological Life Coach



You Know it’s Time!

If you are ready to start enjoying these benefits now, then schedule a complimentary call with Janis…